Vitaly Friedman @smashingmag , Editor-in-chief, www.smashingmagazine.com
Date: Friday 7th
Time: 15:00 – 16:00
Vitaly Friedman loves beautiful content and doesn’t like to give in easily. Originally from Minsk, Belarus, he studied computer science and mathematics in Germany where he has discovered his passion for typography, writing and design. After working as a freelancing designer and developer for 6 years, he co-founded Smashing Magazine, one of the largest online magazines dedicated to Web design and development. Vitaly is writer, co-author and editor of both Smashing Books. He is now working as the editor-in-chief of Smashing Magazine in the lovely city of Germany, Freiburg.
Responsive Redesign: Smashing Magazine's Case Study
You know it’s time to redesign when your design is becoming your own bottleneck — incapable of reflecting your changes, values and the new direction of your enterprise. If your list of necessary UX improvements is getting longer, yet you can’t meaningfuly integrate them in your current design, that’s a clear sign that something has to change. That’s exactly the issue Smashing Magazine's team faced before it decided to redesign Smashing Magazine back in July 2011. In this talk Vitaly Friedman, the founder and editor-in-chief of Smashing Magazine, provides practical insights into the responsive redesign process and the decisions made (and rejected) during the process. Vitaly will share how the team transformed the new vision in the new design, explain technical difficulties and problems in the responsive design process as well as things to keep in mind when dealing with legacy content.